COLD STORAGE

I'M COLD STORAGE

In this video, we reintroduced and reinforced Cold Storage’s leadership stance in the supermarket retail arena, and promoted Cold Storage as a reliable and solid entity especially to their global business partners. The theme line, ‘I am Cold Storage’ set a personal, heart-warming mood and helped the viewer to feel a sense of belonging and ownership - just like they were part of the Cold Storage family. Effectively, it also created a confident, leadership personality for the brand and assured the audience of the company’s current and future endeavours.