COLD STORAGE

SCAN.PAY.GO

In announcing Cold Storage’s innovative Self-Checkout technology, we employed a lifestyle approach that adhered to their brand values of being premium and sophisticated, while still demonstrating speed and convenience. The overall video engagement was driven by the visual that showcased the simplicity of the different payment processes. This softer sell also appealed to the more urban audience and provided information on the new Self-Checkout process in a simple, clear manner.