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Cold Storage

DIGITAL INTEGRATION

Establishing the trilogy of digital touchpoints, namely the e-Commerce & Corporate websites, mobile shopping app, and Facebook account, was our primary focus for Cold Storage’s digital efforts. But launching these online assets wasn’t the end-goal for us. Consistent messaging and a cohesive plan for content roll-out was part of our strategy — to give customers a solid and integrated brand encounter each time they connected with Cold Storage on the brand's different online platforms.