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NTUC Club

12 DAYS OF CHRISTMAS

We celebrated festive gift-giving with NTUC Club through a 12-Day Facebook Giveaway. Daily riddles whereby the answers were the prizes themselves kept the fans hooked on the Page during the Yuletide season. We approached the campaign with the concept of giving fans something unique to look forward to, and to encourage them to think of NTUC Club in the midst of all the Christmas promotions and activations happening at this time.