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NTUC Club

FACEBOOK ACCOUNT MANAGEMENT

Fun and exciting Facebook content is a must, but for us, brand recognition is equally important. How did a brand connect with fans who had to sift through hundreds of messages in their newsfeed—how do you stand out against the “noise”? We found strength in visually branding the NTUC Club Facebook posts. Subtle but recognisable templates that accentuated each of our daily updates reined in the page’s various content and activities that mirrored the brand’s versatility.