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SCS Dairy

JENNY COOKIES ACTIVATION

We took our cue from local trends, and grabbed the opportunity to build a giveaway around the Jenny Cookies craze—which at that time caused the Singapore branch of Hong Kong’s famous cookies to sell out within two days. Fans simply had to tag each other in order to win as a pair, a tin of the much-coveted cookies. Our simple Like-Tag-Comment mechanics effectively brought organic fan growth, as well as a spike in engagement and reach to both SCS Facebook and Instagram pages.