Golden couple, Christopher Lee and Fann Wong, went shoulder-to-shoulder in relaunching OSIM’s uMagic Massage Chair. We coaxed the couple on- and off-screen to open up about their individual responsibilities, and how their partnership as husband and wife helped them to shoulder these. As a result, the couple’s sweet and quirky dynamic was captured in a series of online videos and activation activities that created an engaging way of reintroducing the product’s unique 3D Magic Hands massage. The day-to-day social media efforts communicated how uMagic’s technology helps both men and women cope with their hectic lifestyles.