Thailand’s tourism board launches major campaign in Singapore

Tourism Thailand has launched a campaign titled, ‘Discover Thainess 2015’ that aims to promote Thailand as a tourist destination.

As part of its marketing efforts for the campaign, Tourism Thailand used 3D effects in their advertising on SMRT Media’s City Hall platform. The immersive experience allows commuters to picture themselves in Thailand, floating down the Chao Phraya River or enjoying Thai cuisine, at the platform of City Hall MRT Station. The campaign by Tourism Thailand features 3D Art which commuters can snap pictures with. To make the campaign interactive, those who take a photo with the 3D Art can redeem a free souvenir from 9 – 12 July.

The creative is done by Qio Cre8 and the media agency for this campaign is LH.M Advertising. The campaign runs from 4 June until 1 July 2015.