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COLD STORAGE

BEYOND FRESHNESS

Our key focus was on communicating the assurance: ‘beyond freshness’. Teasing food-based headlines gave shoppers an insight to the things that happened behind the scenes, the processes they didn't get to witness. The creatives aimed to inform and reiterate to customers, the painstaking effort that Cold Storage made so that they could enjoy safe, fresh and high quality produce.

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f

 

3b5a49077235792938e2bbbe14ae840f