COLD STORAGE

MY FAVOURITE THINGS

Our goal was to entrench the name 'Cold Storage' in consumers' minds as the place to find their favourite grocery brands. The creative execution utilised animation to bring all sorts of produce and groceries to life, having them prance across green fields to the song “My Favourite Things”. The choice of animation also served to captivate young children, as they had influence over their mothers, the target audience of Cold Storage.