Alfa Romeo’s Giulia is the epitome of all characteristics of an Italian woman, almost. Combining masculine engineering and feminine lines, Giulia is sophisticated, luxurious and powerful. Most importantly, Giulia is as passionate as any Italian.
Born to inspire emotion at first glance, men and women alike would agree with us when we say Giulia is the ONE. At that, “She’s The One” idea was born. The radio was conceived with the song “She’s The One” by Robbie Williams. As sensual as the song, the Alfa Romeo Giulia is the one.
Brand Positioning, Campaign Creation & Management, Track ROI