COLD STORAGE MY FAVOURITE THINGS

Brand Positioning, Ad Breakthrough & Brand Recall for Cold Storage

​ “My Favourite Things” was conceptualized from the philosophy that Cold Storage is Singapore’s favourite supermarket, and that’s where you can find your favourite groceries from all over the world.

The animated ad features Singapore’s favourite groceries, prancing gingerly to the classic song “My Favourite Things” from the 1965 movie The Sound of Music. The song has a catchy hook and promises the ad to be unforgettable in the years to come.