COLD STORAGE MASTERCHEF

Brand Audit, Market Research & Brand Collaboration for 
Cold Storage

“Absolutely fresh as it could be. Because like you, we value quality at Cold Storage.” In 2018, Singapore saw the launch of the 1st ever Masterchef. And Cold Storage was honoured to be the main sponsor to the show.

Like Cold Storage, MasterChef shares the same sentiments to bring unique culinary experiences to homes, bringing people together. And inspire food lovers to create delicious meals with ingredients that are fresh and of quality.

Through the series, the home cooks were featured using fresh quality supplies from the wide range of products at Cold Storage.