LION

Audience Profiling, Segmentation & Product Launch for LION

Doing the dishes is a hassle because it is boring, tiring and can be tormenting. The all-new MAMA Magica makes washing dishes a happy and fun affair because of its amazing product attributes. The idea behind this simple and charming execution was to highlight the product's cleaning power which stems for a unique Japanese Nano-Washing Technology enabling just a drop to work its magic.