OSIM uDIVA Business Objectives, Audience Targeting & Brand Architecture for OSIM
OSIM uDIVA Business Objectives, Audience Targeting & Brand Architecture for OSIM
OSIM uDIVA
Business Objectives, Audience Targeting & Brand Architecture for OSIM
To engage a young female audience, Korean superstar Lee Min Ho was selected to be the face of OSIM uDIVA given his fanbase and popularity. Here, Lee introduced the OSIM uDIVA as 'the Triple Enjoyment Sofa' that made one feel loved, pampered and indulged - qualities that mirror the savoir faire of Lee as Korea's Leading man.
Services
Brand Positioning, 360 Communication Strategy, Media & Influencer Management